BKK, NYC
Bangkok, New York City
Saan Studio,
the branding studio for startups and small businesses.
Saan Studio was brought on during an active phase of both architectural construction and interior design development for Songkhla Prapai Hotel. At this stage, multiple stakeholders—including the owner and design teams—were progressing in parallel without a clearly defined brand narrative to unify the creative direction. Our role was to...
Saan Studio collaborated with the founder, Elana, to bring to life an idea she had been sitting on for years, translating a long-held ambition into a tangible and expressive brand. Our challenge was to create a brand that embodied Elana herself, allowing the brand to evolve with her, and expand into future iterations beyond leadership coaching, if and when the time comes...
Saan Studio entered into a partnership with M.O.Y. (Moment of Youth) in the summer of 2025, at an early stage when the founders were building an outdoor skincare brand set to launch in the U.S. market. In the six months leading up to launch, we oversaw the...
Saan Studio created the visual identity for Hanabumi, a Japanese learning center based in Bangkok, Thailand. The goal was to develop a brand identity that reflects the center’s credibility and ambition, while remaining approachable and accessible to learners. We were brought in to shape a brand that...
Saan Studio led Akasha Curation’s rebrand, supporting its evolution from a physical studio into a wellness experience curator and consultancy. Our scope focused on redefining the brand’s positioning, evolving its visual identity, and developing a social media launch strategy to introduce this new chapter with clarity and intent...
Brand Strategy
Through strategy, we uncover what makes your brand different — and how to make people care. Together, we build a clear, compelling foundation that guides every creative decision.
Brand Design
More than just a logo — we build brands that feel like you, speak with clarity, and move with purpose. From naming to visual identity, we craft bold and memorable design systems made to last.
Packaging
From product design and packaging to merchandise and brand assets, we bring your brand into the real world. Every detail is considered, from materials and finishes to how your product shows up on shelf and in hand.
Social Media
Whether you’re launching your social presence or looking for ongoing support, we shape how your brand grows online and connects with your community. We can either manage everything end-to-end or create social media assets and guidelines that can be used by your team.
Website Design & Development
We build websites that reflect your brand, from awareness platforms to e-commerce. Each site is designed to be easy to use, seamless, and high-performing, tailored to your goals while remaining simple for your team to manage in the long term.
Marketing
Once your brand is in place, we support its growth and market entry through considered marketing across e-commerce, performance, email, and influencer channels. From strategy to execution, we act as an extension of your team on an ongoing basis.
Ongoing Creative Support
From day-to-day design needs to evolving brand assets, we provide consistent, flexible support and brand audits to keep your brand moving forward.
Snapshot of
Saan Studio
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Saan Studio is a small-scale branding agency based in Bangkok and New York, built for founders and teams creating and refreshing brands.
Who we are
We work across full-scale branding, from research and strategy through to brand identity and marketing, building strong foundations from scratch that are designed for longevity and scalability.
Our Approach
What We Believe
We believe branding can be done lean, smart, and strategically, cutting through the noise to create work that is clear and purposeful for you, your clients and everyone on your team.
Our branding is built to be clear, consistent, and transferable—so whether you’re a startup or small business owner, it can be easily understood, applied, and confidently executed.
Your Takeaway
Meet our team
We’re a small, hands-on team that works closely with our clients, bringing together global perspective and local insight to support your brand at every stage.
Nadia Fiat
Nadia leads business development, client outreach, and brand strategy, shaping partnerships and strategic direction.
Co-Founder & Managing Director
Tija van Klaarbergen
Tija leads creative direction and execution across all client projects, ensuring conceptual clarity and design excellence.
Co-Founder & Creative Director
Sai Jaroenwisan
Sai leads Thailand-based projects, driving local delivery and ensuring consistent, efficient coordination with clients.
Project Manager
Testimonials
Victoria Sardain
Teiah Hospitality
It's very rare to work with a team as detail oriented, professional and reliable as the Saan team. Everything from the depth of the strategy to the quality of the design surpassed our expectations by a mile!
Charlie Colasurdo
Sod Sai
I’m so impressed. You really went above and beyond the mandate with the storytelling and research. This gives me a strong sense of authenticity and legitimacy as a new brand owner going all in. I’m very excited.
Tunku Elana Khyra
Elana Khyra Leadership Coaching
Y'all are miracle workers! Thank you so much for getting me, my brand and my vision.
I feel so grateful and excited to finally market myself with this branding that speaks to your immaculate work.
Candy Trinvuthipong
Building a strong branding foundation is key, and Saan delivers. Their professionalism and passion shine through in every task they take on, setting you up for success.
Thananya Nateekulcharoen
Hanabumi
รู้สึกประทับใจมากกับการทำงานของทีมสาน สตูดิโอ ให้คำปรึกษาได้ตรงจุดและเป็นระบบ ช่วยเปิดมุมมองใหม่ ๆ และเรียบเรียงความคิดของเราให้ชัดเจน เข้าใจง่าย พร้อมใส่ใจในรายละเอียด ทำให้เรามั่นใจในการเริ่มต้นแบรนด์ และสามารถสะท้อนตัวตนของเราออกมาได้อย่างชัดเจนค่ะ
Julian de Randamie
Thrive
The result is a brand that feels completely aligned with my vision and one I’m proud of every day. It stands out effortlessly and has strengthened our recognition in a big way.
![72% of American consumers say that product packaging design influences their purchase decisions. [source: ipsos.com] 🤯
That means your packaging is one of your strongest sales tools. The right design makes your product stand out, tells your story at a glance, and builds trust before a word is spoken.
At Saan Studio, we create packaging that’s strategic, bold, and memorable — so your product isn’t just on the shelf, it’s in people’s hands.](https://scontent-den2-1.cdninstagram.com/v/t51.82787-15/550763033_18057198107546492_957630670648114945_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=103&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=cdkhm0y0d_UQ7kNvwF-tBLi&_nc_oc=AdrLLs3zgSNxdVjG8-HO1gqcuF4YBWKfRMjVTtM5UVf8IRI4kXVgkXZrkAEfg3hXIH0&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=OmeT_ELODYGau9QKz9A9ew&_nc_tpa=Q5bMBQEZqJr6AwhJOqpbKRJBohoVdaawPSBc4mWjcZz3GWHVHy1n4mOIwZ4O5-ffXjx0gTADtyCybjF1&oh=00_Af0_vV1CN4HeQNlEmEYqJdUjyWiRN0qwiMv4z6Hx0qDSoA&oe=69E2AC07)
