Akasha Curation
A rebrand designed to move forward without leaving the familiar behind.
As Akasha evolved from a yoga studio into a broader wellness curator, the brand needed to evolve with it. We refreshed the identity to feel stronger, more confident and better suited to its new direction, while retaining enough of the original Akasha for its existing community to still recognise the brand.
Brand Identity
Social Media
Rebranding
Evolving, Not Replacing
Akasha had already built a strong community, so it was important that the new identity still felt recognisable to the people who already knew the brand. Rather than replacing everything, we reworked familiar elements into a much stronger visual system.
The biggest change was the logo symbol. We took the sunset idea from the original mark and completely rebuilt it into a simpler, bolder form, while the existing wordmark was given heavier letterforms to match its new presence.
The previous muted beige palette was replaced with a much bolder colour system. Earthy tones keep the connection to wellness and nature, while a vibrant purple brings energy and individuality to the identity, helping Akasha stand out in a saturated wellness space.
A New Symbol
The original logo depicted a detailed sunset within a frame. We stripped this idea back to its most recognisable element: the sun.
The new symbol uses 19 rays, referencing the spiritual meaning of the number 19, which is associated with completion and new beginnings. It felt especially fitting for Akasha as the brand closed one chapter and evolved into something new.
The partially filled centre creates a sense of horizon and balance, preserving the idea of a sunset while giving the mark a simpler, stronger form.
Together, these changes allowed the identity to feel new without becoming unfamiliar.
Launching on Social Media
To introduce the rebrand, we developed a social media launch built around a nine-post reveal, taking Akasha's existing audience through its transition into Akasha Curation.
The rollout included a stop-motion logo reveal alongside launch content and a flexible social system the team could continue using in-house.
“Rebranding a brand with an established community is a careful balance. We wanted Akasha to feel completely refreshed, while subtly carrying enough of its original identity that there was never a question of whether it was still the same brand.”
“We took the sunset at the heart of Akasha’s original identity and reduced it to its strongest form, keeping the familiarity while completely changing how it shows up.”
