BKK, NYC
Bangkok, New York City
Elana Khyra Leadership Coaching
Coaching
Malaysia
Saan Studio collaborated with the founder, Elana, to bring to life an idea she had been sitting on for years, translating a long-held ambition into a tangible and expressive brand. Our challenge was to create a brand that embodied Elana herself, allowing the brand to evolve with her, and expand into future iterations beyond leadership coaching, if and when the time comes.
Brand Identity
We crafted a brand identity, including logo, color palette and typography design, that aligns with Elana’s business and coaching vision, her personal brand philosophy, and her background—note the nine-pointed star that is an intentional nod to Elana’s Malaysian heritage. The resulting identity is both deeply personal and inherently scalable—designed to establish a strong foundation for future brand extensions.
