M.O.Y.
Building an outdoor skincare brand beyond the screen.
M.O.Y. is an outdoor skincare brand created for life in motion. Through an ongoing creative partnership, we worked closely with the team across product development, packaging, campaigns, social media and physical brand experiences, helping M.O.Y. show up consistently wherever its community meets the brand.
Brand Identity
Packaging Design
Creative Direction
Social Media
Campaigns
Event Design
Meet Your SIDEK.I.C
For M.O.Y.'s Cooling Mist, we developed the product name and packaging.
Designed as a quick refresh to keep close during any activity, the idea of a sidekick became the starting point for the name. We turned it into SIDEK.I.C, with K.I.C doubling as 'Keep It Cool', while the punctuation connects naturally to the M.O.Y. brand name.
The packaging carries that cooling sensation into the physical product. A blue gradient, embossed metallic logo, frosted bottle, screen-printed graphics and a shimmering blue cap use colour, texture and finish to make the product feel refreshing before it's even used.
Taking M.O.Y. Outside
Our work with M.O.Y. extended into an ongoing social media and marketing partnership, managing its channels while developing content, campaigns and paid advertising.
We worked with influencers and UGC creators from briefing through delivery, creating campaigns that brought the products into the active lifestyles they were designed for.
From Digital to Physical
As the brand grew, we helped bring M.O.Y. into physical spaces too.
We designed booths for events in New York and Bangkok, including travelling with the M.O.Y. team to New York to bring one of the concepts to life on site. Along the way, we also developed merchandise and other brand touchpoints.
Across product, campaign, social and space, the partnership became about more than individual deliverables. It was about helping M.O.Y. build a consistent world around outdoor skincare, wherever the brand showed up.
“We translated the cooling effect of SIDEK.I.C. into the packaging itself, combining frosted glass, shimmer, metallic finishes and cool blue tones to make refreshment something you can see and feel.”
“Our partnership with M.O.Y. took us all the way to New York City, where we designed their event space and worked alongside the team to bring the brand to life in person.”
